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Social Media is taking over the world

November 18, 2008

Myspace, Facebook, Flickr, YouTube, the list goes on and on and PR people can’t stop talking about it.  As a group we love to talk and finding new ways to make sure we’re heard is always great, so social media is a wonderful outlet for us.  A lot of us utilize social media in our personal lives to stay connected to friends/family and also to promote ourselves when looking for a job.  Even more, we are using social media with our clients to help combat a variety of issues that may arise.  Todd Defren of PR Squared talked about how social media can even help alleviate and even prevent some of the economic woes that some companies have been feeling.

A museum takes advantage of everything the Internet has to offer
In my travels around the Internet I have noticed that a lot of art museums are beginning to embrace social media and use it to their advantage.  The best example I have seen of this comes from the Indianapolis Museum of Art.

IMA has it all right there on their Web site’s homepage.  If you click on the Interact link it brings up:

  • Links to Flickr, YouTube, Facebook and iTunes
  • the IMA blog
  • the IMA collection of tags
  • and their videos

The museum’s videos are really the best.  They have everything from artist interviews to a curator’s blog to employee profiles.  They make videos that “trailer” their upcoming exhibits and even show viewers how to make origami.  Not only that, but because the videos are on YouTube viewers can comment on them and the museum gets all that great two-way communication going.

Check out this video about the PR person at the museum.

It’s pretty wonderful when social media and art come together like that.  I wish more museums were taking IMA’s example.  A lot of museums have blogs and some even have videos but not to the extent of IMA.  I also really love how all the videos are connected with the museum’s logo, It’s My Art.  Everyone who works at the museum is part of their social media so it’s not all sophisticated curators but even the groundskeeper gets to be part of it.  This really lets the public in on every aspect of the museum creating that great transparency we all strive for.  Seriously, check out their YouTube channel to see how it’s done.

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No Museum is an Island

November 11, 2008

“All mankind is of one author, and is one volume; when one man dies, one chapter is not torn out of the book, but translated into a better language; and every chapter must be so translated…As therefore the bell that rings to a sermon, calls not upon the preacher only, but upon the congregation to come: so this bell calls us all: but how much more me, who am brought so near the door by this sickness….No man is an island, entire of itself…any man’s death diminishes me, because I am involved in mankind; and therefore never send to know for whom the bell tolls; it tolls for thee.”

 

 

 

A scene from "Ferris Bueller's Day Off" shot at the Art Institute of Chicago.

A scene from "Ferris Bueller's Day Off" shot at the Art Institute of Chicago.

This quote from John Donne’s “Meditation XVII” explains no person is isolated and we are all interconnected. Read the rest of this entry »

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The Art of Transparency

November 7, 2008

Last week, I mentioned in my post that the curator of the Cleveland Museum of Art’s latest exhibit, Artistic Luxury, had a blog and a vlog to talk about the exhibit.  That got me thinking.  I realize that most people outside of the art world don’t know much about it, which is why art institutions are so important.  They are great places for people to improve themselves and learn about ideas they haven’t been exposed to before. Read the rest of this entry »

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Public Relations at the Cleveland Museum of Art

October 29, 2008

One of the saddest days of my life was when I found out the Cleveland Museum of Art was going to close for renovation.  The CMA was one of my favorite places to go on a boring afternoon.  I’d spend a few hours visiting the museum then walking around Little Italy and then maybe out to Coventry to check out the bookstores.  I’m definitely a Cleveland girl and proud of it! Read the rest of this entry »

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Art History and Media Ethics: A Convergence

October 21, 2008

My public relations and art history classes rarely ever come together on an issue but last week it happened.  Unknowingly, the professor for my Media Ethics class and the professor for my Picasso class brought up a similar topic. Read the rest of this entry »

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What to do about controversy?

October 14, 2008

Art has always been controversial.  Even artists like Monet were not free from criticism for being too “out there”.  When Monet was working, art critics often would joke that his paintings were made up of spots and splashes and weren’t worth looking at.  Art critics even called Impressionist works l’ecole des taches, the school of spots.

Read the rest of this entry »

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Guerrilla Tactics – Not just for war.

October 7, 2008

When most people hear the word guerrilla tactics it is usually associated with warfare.  The concept of guerrilla ( working with less to achieve the same results as if you had more resources) has become something more than violence between opposing groups.  It is now often being used as a tactic in public relations, marketing and even art. Read the rest of this entry »

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